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Doorhanger vs Thumbtack

Thumbtack is a local-services marketplace. Customers describe a project, and pros pay to contact or be contacted by matching customers. Doorhanger works differently: it's your own AI booking line at your prices, not a shared lead.

ThumbtackDoorhanger
How you payPay per lead / contact (prices vary by job)$49/mo flat
Is the lead shared?Customers often compare several prosNever. The booking is yours alone
Who sets the price shownYour estimate on their platformYour own price ranges, on your page and in AI
Customer books your calendarMostly messaging firstYes, live open times
Works with ChatGPT / ClaudeInside Thumbtack's own platformYour own AI booking link
Big consumer audienceYes, national marketplaceNo. We make you bookable where people already ask AI

Thumbtack is a trademark of its owner; Doorhanger is not affiliated. Their pricing and programs change, so check Thumbtack's current terms. Last reviewed 2026-10.

Choose Thumbtack when
  • You need volume now and are fine paying for each lead
  • You want exposure to their existing customer base
  • You're comfortable competing on the same request
Choose Doorhanger when
  • You want bookings that go only to you
  • You'd rather pay a flat price than per lead
  • You want to be ready as customers switch from searching to asking AI

How a booking happens

From "I need a plumber" to a booked job in one conversation.

  1. 1

    Customer asks AI

    My water heater just died. I'm in 80205. Can someone come tomorrow?

    In ChatGPT, Claude, Gemini or AI search.

  2. 2

    AI reads your listing

    Water heater replacement$1,650–$3,200
    Licensed · Insured★ 4.9 (318)
    Serves ZIP 80205✓

    Real prices, service area, license and reviews, in a format AI trusts.

  3. 3

    AI checks your calendar

    Tue 8:00 AMTue 1:00 PMWed 8:00 AM
    Tuesday 8 AM works. Book it?

    Only real openings, based on job length, crews and your hours.

  4. 4

    Booked. You get a text.

    New job · needs your OKWater heater, Tue 8:00 AM80205 · $1,650–$3,200 · via ChatGPTConfirm

    Auto-confirm, or approve each one from your phone.

Questions

Doorhanger vs Thumbtack: common questions

Is Doorhanger a replacement for Thumbtack?

Not necessarily. Thumbtack brings you customers from its own audience. Doorhanger makes sure that when someone asks an AI assistant for a pro, it can quote and book you directly. Many pros use both.

Do I pay per lead with Doorhanger?

No. It's $49 per month per location, unlimited quotes and bookings.

Who owns the customer?

With Doorhanger, the booking, the customer's contact details and the relationship are yours. We never send your customer to another pro.

Own your bookings

Two minutes to set up. Free for 30 days. Keep using whatever else works for you.

Make my business bookableScan my website free